When the President of the Montgomery County Association of REALTORS®, Shawn Tammaro, and Psychology of Sales and Marketing Expert, Bobby Daddis, conjoined their nearly identical ideals to form Entourage Elite Real Estate in December of 2013, they had two objectives in mind. The first was to tear down and ultimately resurrect the broken, traditional real estate business model and the second was to base the construction of their new model for the benefit of the people first, not the money.
Fresh out of Penn State, Shawn jumped head first into the family real estate business, starting in sales and taking the express lane to high-level brokerage management, association leadership positions, as well as becoming a highly sought after and locally respected builder on the Main Line. “Throughout my entire career, I felt I was the only one plagued by continuously nagging, core ethical issues within the real estate industry, most of which could be contributed to greed from the top down at the cost of even remotely acceptable and equal services to those who keep the industry alive… the people of the communities – those doing the buying and selling,” Shawn mentioned last year at an association speech. After mentoring Bobby Daddis through a meteoric rise through the sales sector, one thing was clear, Bobby’s success wasn’t solely due to his expertise in marketing & sales psychology, but having the same, “karmatic” based approach to real estate that was innate to Shawn and had been since he got in the game.
Entourage Elite Real Estate went from concept to operational in a matter of a few months and, as the doors flew open, the founders’ “build it and they will come,” approach proved successful beyond even their high expectations. In fact, they were inundated. Within 18 months, Entourage Elite was up to 30 agents, and with no one going anywhere. Being the only selective brokerage in the region, and highly selective at that, there were time periods in which they would interview 15-20 agents before they selected another to join the ranks of the Elite. Being this steadfast in your desires to choose only the best agents ensures they share the Entourage Elite vision and philosophy. “We only hire “good” people… givers who are loyal, honest and won’t be satisfied unless their clients are too.
“It’s crazy when you think about it,” says Daddis. “If we were any other big box brokerage recklessly hiring any newly licensed agent who walks off the street with absolutely zero regards to the service the agent can provide to their ACTUAL clients, not the mortgage and title companies, we would have over 100 agents solid in our one Suburban office. We have been so fortunate; we have never had to spend a day recruiting like every other brokerage. Agents swarmed us from all over the Delaware Valley, desperate to offer the same superior level of real estate marketing and services we are adamant be supplied by our agents. It’s been awesome to see we filled that void for so many agents; those that desired to put the client first.”
Since Entourage Elites inception, the more we used the Brokerage for charitable purposes and successful fundraising, both public and privately undertaken, the quicker the brokerage grew. This fortified their belief that a business model based on the very fundamental act of caring more about others is destined for much, much more.